Marko Sarstedt

The University of Oxford | 2018-Present

Marko Sarstedt is Chaired Professor of Marketing at Ludwig-Maximilians-University München and won the 2018 Research Award. He is also an Adjunct Professor at Babeș-Bolyai University, Cluj. Sarstedt has previously worked at the University of Newcastle (Australia) and Ludwig Maximilian University of Munich. His research focuses on consumer behavior and on the improvement of marketing decision making. The winner of five Emerald Citations of Excellence and two AMS William R. Darden awards, in 2020, Sarstedt was judged the second most influential business researcher in Germany, Austria and Switzerland (F.A.Z.-Ökonomenranking).

Video Publications

Explore Dr. Johnson's latest research findings through engaging video presentations. Each video is complemented by detailed abstracts and links to the corresponding peer-reviewed journal publications.

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Dictum aliquam enim conubia turpis mus mi scelerisque maecenas donec. Cubilia pulvinar integer nunc inceptos dignissim lacus. Ridiculus dolor ante ullamcorper urna odio. Est lacus efficitur posuere porttitor lacinia. Taciti urna ridiculus purus ante montes vitae aliquet. Quam at eget libero gravida fusce eros tortor.

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Book recommendation
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    Of Human Bondage

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  • Open in new tab Redesigning Social Inquiry

    Redesigning Social Inquiry

    Redesigning Social Inquiry provides a substantive critique of the standard approach to social research—namely, assessing the relative importance of causal variables drawn from competing theories. Instead, Ragin proposes the use of set-theoretic methods to find a middle path between quantitative and qualitative research.

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