Lena Steinhoff

The University of Oxford | 2018-Present

Lena Steinhoff is an Assistant Professor of Service Management at the University of Rostock and a Research Fellow of the Sales and Marketing Strategy (SAMS) Institute. Having previously worked at the Universities of Paderborn (where she completed her PhD) and Washington (visiting scholarships in 2012 and 2015), Steinhoff’s main research interests include relationship marketing, customer loyalty and marketing strategy. Providing regular consultancy expertise to businesses, Steinhoff’s most recent book, Relationship Marketing in the Digital Age (co-authored with Robert W. Palmatier), was published by Routledge in 2019.

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Explore Dr. Johnson's latest research findings through engaging video presentations. Each video is complemented by detailed abstracts and links to the corresponding peer-reviewed journal publications.

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Dictum aliquam enim conubia turpis mus mi scelerisque maecenas donec. Cubilia pulvinar integer nunc inceptos dignissim lacus. Ridiculus dolor ante ullamcorper urna odio. Est lacus efficitur posuere porttitor lacinia. Taciti urna ridiculus purus ante montes vitae aliquet. Quam at eget libero gravida fusce eros tortor.

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Dictum aliquam enim conubia turpis mus mi scelerisque maecenas donec. Cubilia pulvinar integer nunc inceptos dignissim lacus. Ridiculus dolor ante ullamcorper urna odio. Est lacus efficitur posuere porttitor lacinia. Taciti urna ridiculus purus ante montes vitae aliquet. Quam at eget libero gravida fusce eros tortor.

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