Which Metrics Perform Best in PLS Model Comparisons?
DOI:
https://doi.org/10.21036/LTPUB10696Researcher
Marko Sarstedt is Chaired Professor of Marketing at Ludwig-Maximilians-University München and won the 2018 Research Award. He is also an Adjunct Professor at Babeș-Bolyai University, Cluj. Sarstedt has previously worked at the University of Newcastle (Australia) and Ludwig Maximilian University of Munich. His research focuses on consumer behavior and on the improvement of marketing decision making. The winner of five Emerald Citations of Excellence and two AMS William R. Darden awards, in 2020, Sarstedt was judged the second most influential business researcher in Germany, Austria and Switzerland (F.A.Z.-Ökonomenranking).

Original Publication
PLS-Based Model Selection: The Role of Alternative Explanations in Information Systems Research
Pratyush Nidhi Sharma
,Marko Sarstedt
,Galit Shmueli
,Kevin Kim
,Kai Oliver Thiele
Published in 2019
