How Is Charitable Giving Influenced by Suggestions of a Contribution-Level?
The field experiment presented in this video shows that the level of donations can be raised by suggesting a concrete contribution amount to potential donors. As MAJA ADENA explains, the effects were threefold: the average donation level rose, the different suggested amounts were respectively donated more often in the treatment groups during the experiment, and they were still more often after the experiment, when no amounts were suggested anymore.
DOI:
https://doi.org/10.21036/LTPUB10105Berlin Social Science Centre (WZB)
The WZB Berlin Social Science Center investigates societal change. The research focus is on problems of modern societies in a globalized world. Research areas include education and work, migration and the dynamics of political systems, market and choice, international politics and law. WZB research is theory-based, problem-oriented, often long-term and mostly based on international comparisons. Around 160 German and international researchers work at the WZB, including sociologists, political scientists, economists, legal scholars and historians. Research results are published for the scientific community as well as for experts in politics, business, the media and civic organizations. As a non-university research institute, the WZB is member of the Leibniz-Association. The WZB closely cooperates with universities in Berlin and beyond as well as with research institutions abroad. The WZB was founded in 1969 by members of the German parliament. The WZB is funded by the Federal government, he state of Berlin, and the community of German states. (Source: WZB)
Original Publication
Charitable Giving and Nonbinding Contribution-Level Suggestions Evidence from a Field Experiment
Maja Adena
Published in 2014